From the World Heritage inscription:
Hoi An Ancient Town is an exceptionally well-preserved example of a South-East Asian trading port dating from the 15th to the 19th century. Its buildings and its street plan reflect the influences, both indigenous and foreign, that have combined to produce this unique heritage site.
Hoi An is one of the stops on the typical tourist route from Saigon to Hanoi. A very small town near the sea, it was a trading port for hundreds of years. It has an architectural style unlike what you will find in the rest of Vietnam.
It isn’t the flashiest of sites, but it is a nice city and worth while place to visit if you are in central Vietnam.

I loved Hoi An – had a great time there and yes the old town is stunning -particularly when the shut the motorbikes out and u can actually wander around without fearing for your ilfe LOL Lissie (from Griz blog)
I never made it to Hoi An when I was there, wish I had, But I pretty much expected it to look as how you have captured it. I can smell the street odors and hear the people and children going about thair daily life. You have a good eye for capturing real life.
Very nice shot! Never thought of going to Vietnam, perhaps I will :)
Looks like an interesting place. Vietnam is on my list for the coming summer.