As of today, December 1, the Federal Trade Commission is instituting new rules regarding how bloggers disclose relationships they have with companies. In particular, the the regulations are aimed at bloggers who review products and have a financial incentive (usually affiliate sales) in the product. I’ve spent the last several weeks reading articles about the new rules and have even listened to FTC officials try to explain the new rules, and I still am not totally certain what is and what isn’t allowed. In fact, I haven’t met anyone who can really explain what is and what is not acceptable with any sort of certainty. Honestly, I don’t think the FTC even knows.