How I Manage A Travel Blog On The Road

As of the moment I write these words, I have been running this blog for over two years. During that time I have made 1,100 posts, have had 4,013 comments, taken over 50,000 photos, have gone through 3 major designs, 2 laptop computers, and logged on from countless wifi networks in over 50 countries. As of today, I have 1,870 people who subscribe to my RSS feed or email newsletter, 47,000 people who follow me on Twitter, and about 25,000 visits to my blog each month with about 54,000 page views.

As far as I know, I have the most popular blog of its kind on the internet (ie: a travelogue made by someone actively traveling). I’m sure someone will read this and bring some site to my attention that I have totally missed, but that is my reality as I know it right now.

My goal with this article is to lay everything out on the table for those who are interested in doing what I do and give everyone a peek under the hood for how things work. I’ll explain all the challenges I have to deal with traveling and the unique problems a blog in this niche has to face. I’ll give potential bloggers some realistic expectations of what to expect if they are going on a trip.

If you are not a technical person, please feel free to just gloss over the parts you don’t understand or ask a question in the comments. I will try to answer all questions, as I’m sure there were be a lot of them.

The Name

I did my first around the world trip in 1999 for work. I kept a blog for the people back in the office before they were known as blogs. When I came up with the idea of going around the world I knew a website would be part of the mix. Prior to leaving there were two websites I found that did something similar that I really admired: Mike Pugh’s Vagabonding.com, and Jim Rogers Millennium Adventure. Since then I’ve discovered many more, but those were the two I used as inspiration. I purposely avoided any play on the word “vagabond” which has become really trite since Mike launched his blog. I can’t tell you how or when I decided on “Everything Everywhere”, but the moment I thought of it, I knew it was the name I was going to use.

Hosting

My website is hosted by Positive Fusion. They have been hosting my personal blog for years so it was natural to just keep using them for my travel site. Indigo, the guy who runs the company, has been very responsive and helpful whenever I have needed assistance.

Everything runs on WordPress, which is pretty much the standard for blogging. My current theme was created especially for my site by Unique Blog Designs. I was pretty ticked off at them for how long it took, but I can’t complain about the results. I use Feedburner to manage my RSS feed, Aweber< for my email newsletter and SmugMug to host my travel photos.

Philosophy

I try to make the site very visual. I think travel is a very visual thing. If you look at the cover of any travel magazine, they will always have a photo of some exotic location. Calendars of beaches and mountains sell better than most travel diaries. Having an image-rich site has proven to be very popular. To this end, in my most recent site redesign, I’ve moved the daily photos up top so they are the first thing you see, and the daily photo page now displays 600 pixels wide photos, not 500. You can also click on the image to view a version of the image 1000 pixels wide. (so if you haven’t been doing that, you can see any image in all its real glory)

I also try to keep the subject matter on point. The focus of this site is my travels. I don’t talk about the travel industry, hotels or frequent flier programs because I really don’t care about them. I also don’t give a crap about spas, cruises, luxury hotels or vacation rentals. I don’t talk in general terms about blogging, internet marketing or technology, because that isn’t focus of this site. There are plenty of sites out there that do a much better job of addressing those subjects than I can.

Since November 23, 2007, I have made it a point to post an original photo taken by myself every single day. I have done this 520 consecutive day so far. I have occasionally been late, but I will always go back and make up for it. This way there is always something waiting for you in your RSS reader when you wake up in the morning. I can usually do this by creating a queue of photos a week or two in advance.

Equipment

I will leave my photography equipment to a future post on my camera equipment. Suffice to say I have a Nikon D200 with an 18-200mm and 12-24mm lenses. I also have a small Sanyo Xacti 1000 video camera and a Canon point and shoot camera. I also have a 15″ MacBook Pro, 2 300gb external USB hard drives, a Bluetooth wireless mouse, a power strip, and battery chargers for the camera and video camera. The heaviest thing I carry is a Manfrotto tripod and ball head.

That is a lot of technology, but if you want to do what I’m doing, having a laptop isn’t optional. I’ve visited a lot of internet cafes on my trip and I have yet to see Photoshop or any video editing software. Most internet cafe computers are old and slow. There is a good chance they are running IE6 and I’ve even seen computers running Windows 98. If you want to do even semi-serious photography or video, a small netbook is also not going to cut it. Hauling a larger laptop is just one of the sacrifices you have to make.

I’ve had people ask me if they should take their SLR with them on their trip because they are worried about theft. My answer is, if you aren’t going to take your good camera with you on a trip around the world, there is no point in owning the camera. So far, I have not had anything stolen from me. I keep my laptop secured with a simple cable lock. Take reasonable precautions and you should be fine.

Internet Access

This is probably worthy of an article of its own. Getting online is really hit or miss and changes in every city I go to. I’ve had horrible bandwidth and OK bandwidth. Often I will find a hostel with free wifi and a mediocre internet connection and try to upload photos while I sleep. It is slow, but it doesn’t matter if I do it overnight. I can find some sort of internet connection everywhere, but when I find something good I try to take maximum advantage for doing uploads/downloads.

Blogging vs. Writing

I am not a journalist. I am a blogger and I am quite comfortable with that term. That means I am a one-man show. Someone working for a magazine has the luxury to go out and write a 5000-word story and not worry about anything else. I’m the writer, photographer, editor, publisher, webmaster, and accounting department. Almost everything I write ends up going public as a first draft. This will often result in some spelling and grammar errors which I’m sure drive some people nuts. If I was writing for print or for a larger website, I’d take more time and do rewrites. Sometimes I might get facts wrong, in which case they are almost always discovered and pointed out by readers in the comments. That is the nature of blogging. If I wasn’t doing photography I could probably spend more time on my writing.

Marketing

This is what most people who are thinking of starting a travel blog and visit my site are interested in. Travelogues are a very odd segment of blogging. There are a ridiculously large number of travelogue floating around on the internet. There are no fewer than two dozen sites which are specifically in the business of hosting travel blogs. I’d estimate that the total number travel blogs out there is in the tens of thousands and that doesn’t include all the people on Facebook who share travel photos with friends and family. There easily might be over 100,000 travelogues.

The problem is they all have a really short shelf life. Eventually the trip is over and the blog gets abandoned. Even while traveling, most people neglect their site updating only once ever few weeks or less. Both of these factors come in to play when you are trying to build an audience. There are two reasons why I have been able to build such a relatively large audience: 1) I’ve been doing to for two years and few people ever travel that long, and 2) I take it very seriously and do not neglect the site. Very few people are prepared to do either of those things, let alone both.

A full 9 months into my trip, hardly anyone was reading this site. Most people who go on around the world trips are done by 9 months. December 2007 was a turning point for the site. I was in Hong Kong when I realized some of the special issues which travel blogs faced and made a concerted effort to try to introduce more people to what I was doing.

In addition to everything else I outlined above, there is one other big problem with travel blogs: no one goes looking for them. I’d bet less than 5% of the people who read my site went out of their way to find blog by someone who was traveling around the world. Most people found it totally by accident through a link on another site, Twitter, Facebook, StumbleUpon or a totally unrelated Google search. So the big challenge is to expose my site to people who have no idea this sort of website even exists, let alone are looking for one.

I do have one big thing working to my advantage. When people do discover my site, I get an overwhelmingly positive response. There are a lot of people who dream of doing what I’m doing and when they find my site they spend several hours going through it. Almost daily I get emails and tweets from people who gush about the site, applaud me for my courage, and compliment me on my photography. It is pretty nice to get those emails :)

So you can see the enormous problem in marketing a site like this. While there are a lot of travelogues out there in theory, there are very few that have ever gotten any sort of traction. There are no big name travel bloggers out there I can hope will link to my site that will send in a flood of traffic. I am one of the closest things there is to a big name travel blogger, and my site is getting a tenth to one-hundredth of the traffic some of the serious blogs get. I have had very few traffic spikes in the two years this site has been around. I have never gotten a massive wave of traffic from Digg or StumbleUpon. Most everything has been the result of very slow steady increases in readers.

This issue of serendipity has been the biggest challenge I’ve had to face and will be for the foreseeable future. One of the reasons I’ve put so much effort into Twitter is because it is such an amazing vehicle for people to discover a site like mine. If you are already famous or have a popular blog, you might be able to leapfrog all the issues I’ve had to deal with.

The Future

Believe it or not, my initial goal when I started my trip was to launch a video podcast. Actually, it still is. I quickly found out that producing a video podcast all by myself in lesser developed countries, while at the same time trying to do still photography, was next to impossible. You can see some of my best attempts at video podcasting in the video links in the upper right. At best they are OK, but not really at the quality level I want. I might do some short “talk at the camera” things in the future, but nothing very fancy.

As I’ve mentioned in previous posts, I have no intention of doing this alone forever. It is just too much work and it will be impossible do video by myself. I’m looking at making it at least a 2 person operation going forward, with a second person being responsible for producing the podcast. I will also not be traveling for 2 years at a stretch. I’m looking at 3-4 month trips that are more focused and organized.

My long-term goal is pretty straightforward: I want to be able to keep doing what I’m doing indefinitely. Despite the time and effort that goes into maintaining the site, I fully enjoy it. It is probably the first thing in my life I wanted to keep doing after a few years. I still have many ideas for how I can improve the site and more projects I’d like to launch. It is just a matter of finding time to do all of this stuff by myself and still……you know……travel.

If there is anything I haven’t addressed, please feel free to ask in the comments.

66 thoughts on “How I Manage A Travel Blog On The Road”

  1. I’ve just returned from 3 months of every-day blogging. I found the key was to schedule posts a week+ in advance… then if I had poor internet for a few days it was no issue.

    But it’s certainly a lot of work, any way you look at it! Now I’m curious what kind of search traffic is generated from my nearly 90 posts. :-)

  2. This is a truly inspiring post for travel bloggers out there. I have noticed even an attractive blog such as yours took more than 9 months to gain any noticeable readership. I guess a lot of travel bloggers faced the problem for driving organic traffic from search engines to their site since very few people will actually search for travel blogs.

  3. Thanks Gary. This is very useful information. Blogging is a long learning process and if you want it to be successful very time consuming indeed. Will follow your blog with great interest. Keep up the good work!

  4. Thanks for the article Gary, some useful tips there. I always find it hard to find the time to keep updating. All the best.

  5. Thank you for this post, and for being so generous in sharing your experiences both in travel and in blogging. Your honesty and integrity is really inspiring. It was very helpful for me to read your comment about the abundance of food bloggers out there. I have recently started a travel blog http://www.eclectictrips.com and slowly but surely it started to focus a lot on food. I guess food is a large part of traveling. Like Anthony Bourdain- he experiences many things on his journeys and will discuss politics and culture and history, but in th end the focal point is always food. At first i was resistant to the idea of my blog being kind of a food/travel blog, but after reading your comment i think i will just roll with it.

    Thanks so much!

  6. Thank you for this post, you have really explained things in detail which is great for me as Im just starting out with my new venture. Just wish Id read this before naming my site “Volunteering Vagabond” haha!

  7. I had an interesting security question: is it a big risk to use the shared computers at internet cafes? I’d be worried about keyloggers stealing my email or blog password. As I’ll have a decent Netbook, I *could* just wait for WiFi and skip the cafes that only have their own computers.

    Interesting idea about a 2-man operation doing video. Something I might consider eventually, though I’m sure you have dozens of “applicants” ;-)

    cheers,
    dave

    • I don’t worry about key loggers. There is an easy way to get around that if you are worried. Just open up a text pad and switch back and forth between the browser and the notepad with your mouse as you type in a password. It can’t register the mouse clicks and doesn’t know what app was active when the keys were pressed.

      • Thanks, perfect solution – in case I am somewhere really seedy and need to use “their” PC I’ll do the notepad trick!

  8. Wow, you really cover all the bases for someone wanting to start from ground zero. Your article is very thorough, enjoyable to read, and filled with great idea that I’d like to implement on my personal blog. Thank you for taking the time to share your wisdom and insights! ski canadian rockies

  9. You are really something. I envy you so much.
    I wish you the best of luck in your future life.
    Thanks so much for your amazing share. I really enjoy it.

  10. cool, gary! you sure make a very readable blog – i love coming here and finding new things. i also think one important part of a travel blog’s success is that we LIKE the writer. i have read plenty of travel blogs where i think they aren’t interculturally sensitive, or tiresome travelers (ugly tourists)…no thanks to that.

    kudos to you on doing such a great job! keep up the good work – we appreciate it!

  11. When I say “thanks, Gary, for sharing”, I mean thank you really! you don’t beat around the bush when it comes to blogging and travelling…and that’s probably why you have such a niche market and have proven to be successful.

    I wish you all the luck in your future plans…break a leg (so I can steal your spot, just kidding!) I will be a loyal follower for a long time.

    yours Truly,
    Jen Laceda of Folie a Deux

  12. This is incredible. My partner and I first traveled to Peru in 2006. I traveled to the UK and Malaysia in 2007. I just updated my passport. I have to get back on the road!

  13. I would eventually like to have my travels be self sustaining. I am in no immediate danger of running out of money. While I don’t travel in luxury, i do have plenty of room to cut costs if I really wanted to: dorms instead of single rooms or couchsurfing, make my own food, go to cheaper countries, etc.

    I’m planning on writing a book and eventually I would like to sell some photos. It has been difficult arranging any of that on the road and is one of the reasons I’d like to get back to the US this summer.

    I never want to “work”. I’ve only had to work for other people a few years in my life and I hated it. I’m very independent.

    I’m also not doing this for money. If I really wanted money, there are easier things I could do, even if I wanted to do it online.

    I don’t believe online advertising will ever be a big money maker for this site. I’m really not interested in running ads. The only exception is if I could partner with a company in a deal that would involve more than just running ads. It would have to be a company I could honestly get behind and one that is forward looking enough to work with a blogger, and there aren’t many of those.

  14. Great information about running a travel blog. I’m curious. I understand you sold your business to be able to travel, but what happens when the money runs out? How do you support your travels? Do you sell your photography? Do people advertise on your website? Will the blog allow you to travel by paying for itself? Or do you have to stop, work, save money, then go back out there?

  15. Great info Gary – I ‘ve lived it all and absolutely know that it takes a ton of effort to keep it up. It’s even harder when you stop traveling for a bit…sounds strange – but true. I agree though – there’s no definitive moment, just slow, steady pluggin away! I really wish that twitter was as popular when I did my ATW travel in 2006 – but alas…it’s never too late!

  16. Scott has a very good question. I’m interested as well if you’ve had luck with this? Normally, I find places are willing to give freebies during off season and a promise to write about them, right?

  17. I just stumbled across your site from dailyblogtips.com comparing you vs another blogger. We’re in the midst of setting out on our own RTW trip starting June and have setup our own blog.

    As this is such a niche market we hope to first and foremost have a record of our journey, and to inspire other people. I think the ultimate goal of making money on a travel blog is more difficult than a traditional marketed blog simply as you often cannot make daily posts required to keep the attention of the masses.

    One idea we had with our blog was to contact guesthouses, museums and various other businesses to write about them in exchange for accommodation/passes. I noticed you have this on your advertise page, have you had any luck with this?

    cheers

    • I just added that to my site. I have made zero effort so far, I’ve had no results. I don’t really plan on anything happening until I get to the US and start the next leg of my trip.

      Most small places have little marketing sense and I don’t think will see the value in bartering. Oddly enough, in the long run, I think it will resonate more with larger hotels which have staff dedicated to PR and marketing. Time will tell. However, to do that, you will have to have some sort of significant value proposition for them.

      I’ve been lurking on some travel industry forums and I haven’t seen a whole lot of savvy people in the industry so far. There are some places that really get it, but not many. By “get it” I mean a hotel that knows the value in ranking #1 on Google for hotels in their city or region.

      I am not making any plans based on working with hotels or hostels, but it is something I’d like to explore.

      • I have quite a bit of experience on this one and I’ve found that there are plenty of people out there that are receptive to the idea but those folks, by and large, are actively searching for those types of opportunities. I was traveling for about a year and a half and I was presented with countless opportunities to take advantage of freebies. HOWEVER, not one single person or entity I initiated contact with was interested in bartering blogging for…whatever I happened to be after at the time. Not one.

        The major traits these opportunities shared were that:

        1. They initiated contact (or at least the deal) and
        2. They were presenting a clear solution to a problem or goal. (Meaning they were a meaningful and helpful part of the adventure not just a stopover or a place to stay or eat.)

        Although there were plenty of individuals who offered help in some way, if it were for someone or some company that expected something in return then these two commonalities where hard and fast.

      • So far I’ve had two opportunities in exchange for a review. One contacted me, and the other one, I contacted them. I think it is more helpful when you are looking at locations in a modernized, touristic area, where they know the value of page rank – just like Gary said. I wouldn’t have much hope in Thailand or Peru, but Hawaii seems to be an ideal place for it. I’m going to have several experiences there that I never would have had on my budget without the blog angle :-)

  18. Hi Gary!

    Wonderful post! You must have heard my prayers – you answered many of the questions that have been bubbling around in my confused, little head for the last few months. Thank you. It is very kind and generous of you to share your wealth of information.

    I, too, have been travelling for years, but with regards to my blog I am just starting to get serious. For me my blog is a platform for my writing and photography – which I love – hence a financial return is not a priority. After reading about your finger in college I gathered you must be a very dedicated person, but I was wondering, what is your motivation for this great commitment to your blog?

    much peace, love and light,
    Ara

  19. Thanks for this great post Gary! We all want to travel the world, and it’s inspiring that you do that … and all of the work behind maintaining your website. Your effort allows those of us who can’t get up and go on a moment’s notice the opportunity to travel with you. Thank you … happy trails!

  20. Gary – I’m a long time reader but first-time commenter. I completely agree that there are thousands of travel blogs, but I feel that few of them are really good and useful RTW blogs of people actually in the midst of a trip. Yours is of course one of the exceptions and it has been very helpful for us as we plan our own RTW trip to begin this September. In a way, this post is serendipitous. My husband and I just recently launched our own travel website. Our focus is going to be on food + travel because we love to eat and cook. We were actually talking today about how to make our site more attractive and useful, and this post is so helpful! So far, we’ve been getting lots of positive comments, but posting regularly and marketing definitely seems to be a key to building a good fan base.

    • I don’t think you have to post every day. That is clearly impossible in some situations. I can get around that by posting photography ahead of time, but not everyone is going to be a photographer.

      I’d just try to post consistently. Don’t got a month or even two weeks with absolutely nothing. If you have 3 good meals in 3 days, maybe write about them in advance then release them every 3 or 4 days.

      I think food is a great way to focus. Not only can you get people interested in travel, but the community of food bloggers is HUGE. I was amazed at how big it was. Many of the top travel TV shows are about food: Anthony Bordain and Andy Zimmern are both food guys.

  21. Thanks for the post and the peek into your behind-the-scenes life. I appreciate your candor in explaining how you prioritize decisions… “to video or not to video,” how you’d consider incorporating ads and differentiating an active blog like this from a formal online publication (with a full-on staff).

    Not only does it show the amount of work and technology required, it also displays how much thought and vision goes getting your site to where you want it. Thanks.

  22. Gary,
    I’ve been familiar with your blog for a while now, probably close to when it launched or so. I never really realized all the work you put into this blog and travel as well. If I wasn’t married with a kid man I’d be all about helping you produce a podcast. I loved this post and the behind the scenes of it all. Fantastic.

  23. I love the writer vs blogger remarks (and how people point out your mistakes in the comments!) Ha … blogging. :-)

    Keep up the good work.

  24. Nice post Gary. Once I’m finished in the Alps I’m having a few months back in the UK before returning to Thailand / Cambodia / Vietnam etc.

    I’ve only ever had a point and shoot ans am weighing up a SLR, my problem is I spend an awful lot of the time on my travels drunk and my philosophy has always been “If it doesn’t fit in my pocket, don’t take it”

    However I love your photos, on my Flickr site I have many photos identical to ones you have taken but the quality of yours over mine is astonishing.

    If you were packing up again, would you still take your tripod or would you take a smaller one just to get some stability?

    Keep up the good work, I look forward to when you begin your trip around Europe.

    Andy

    • My regret isn’t bringing the tripod, it is not using the tripod more often. I’m usually lazy about carrying it around so I only use it when I’m doing HDR photos or panoramas. I really should try to use it for more often. Many of my best photos would have been impossible without a tripod.

  25. Great Post Gary. We’re just now getting a taste of all the hard work you put into your blog and we’ve been only traveling for a few months. Kudos to you and your amazing blog. We hear you about the videos, we are having a pretty tough time uploading the massive files. Thanks again and good luck on your future endeavors.

  26. Hi Gary, Well done on the blog and your travels. Sorry to bring up the disgusting topic of revenue. Do you use ads to generate revenue? Can you make money off the site if you needed to?

    • If I made an all out effort to make money I’m sure I could make something. I doubt if it could cover my expenses at this point. I’m not desperate for cash so I’d rather focus on growing my readership than trying to make money.

      I’m going to write a book this year and would like to start selling photography as well. I think I have more opportunity doing things like that, than doing online advertising.

      If I do ever do advertising, I’d rather go the route of working with a single company and work with them as a spokesblogger. I’d be more comfortable finding a partner with a product I can get behind and doing an assortment of promotional efforts beyond just on page advertising. Few companies in the travel business can think that large, however.

  27. Thanks for the post, it is informative.

    Posting travel videos on the site is something I too have been thinking of. But I am not keen to hangout with too many equipment, and video hasn’t been a major skill of mine. Hopefully, I can afford a 5D that I have been planning soon and manage to make videos without too much additional work.

  28. Hi Gary, been ages since I commented but have been enjoying your photos and stories via RSS. I like this post, really gives me an insight into your blog and how its done :-).

  29. I enjoyed your post. I do have a question. How exactly do you market? Do you stay mainly with twitter and other social networks, do you do guest posting? I’m true believer in focus, don’t do what you don’t care about. My niche is also extremely small and I’m working on how to market most effectively!

    • I do a bunch of different things. Twitter has been huge for me, but at best it drives about 1/5 of my traffic. I’d like to do better with driving search engine traffic to my site. I still have a lot of room for improvement in that area. I get a small dribble of StumbleUpon traffic but nothing major. As I said in the article, my biggest success has come from converting traffic, not generating a ton of traffic.

      Traffic generation is the single largest area that I could use help in.

  30. I always take time to look in on your site Gary which by the way looks great in the new design. I promise myself a trip once a year to a sporting event which for me means carting a bike through airports so a laptop and camera seems a breeze. As I enjoy taking video,interviews and pics it will be good to see a future post on your photography and camera equipment.
    Living the dream good on ya mate thank for the invite to tag along

  31. Great post Gary

    Insightful and actually quite inspiring too. A quick follow up question.

    You say: “was in Hong Kong when I realized some of the special issues which travel blogs faced and made a concerted effort to try to introduce more people to what I was doing.”

    What did that concerted effort involve? And like Jason, would love to know how you keep it going from a financial point of view.

    Keep up the cracking work though

    Damian

    • In December 2007 it was just a matter of making the decision. Many of the things I started doing in 2007 I no longer do. I joined several blog networks, installed widgets on my site, and tried a bunch of things which in the end were failed experiments.

      The biggest decision I made was making the decision. My system has been one of very strict experimentation. Adopting what works and abandoning what doesn’t.

  32. Really well laid out, Gary! And totally spot on, people always ask what it takes to build an audience on a travel blog and the sad truth is it takes a lot of traveling. :) There’s no better tool in the new bloggers tool chest than stubbornness. Keep it up!

  33. So, my burning question, “is how do you make a living?” Meaning how do you pay for your travel? In the end, if I can make enough money to cover my travel, life will be good.

    • I sold my house and a business years ago. I’m traveling off my savings. I currently make nothing from the website.

  34. Coincidently or not, you appeared on the Amateur Traveler in March of 2008. When did you start twittering actively?

    • My Twitter account was registered in Feb. 2007 (I think). I went a long time without doing much with it. I know I started using it again heavily around last summer.

  35. GREAT post. Very true what you said about building the audience.
    I rode a 125cc scooter 22,000 miles around the US and blogged the trip. I took updates very seriously. My audience got really big, just as I stopped!!!

    This is my first time reading your blog, but I will be back. You can help cure some of my wanderlust, vicariously, for now at least.

  36. Thanks for sharing how you maintain your site while traveling full time and how it’s a hell of a lot of work! I don’t know how you do it all on your own- we’re two people and it’s still a ton of work. Each time we find a wifi connection that works for more than five minutes so I can upload photos I do a little jig.

    Congratulations and good luck with the next stage, the video podcasts.

  37. Gary,

    Good on you for sharing some of the difficulties and hinting at how to overcome them! As you know Indie Travel Podcast is an audio and video podcast run by me and Linda … and we’re starting our fourth year of full-time travel. I think you’ve got a few countries on us though … we’re hovering around 40 depending on how you count them. Blogging like this is tough and takes much longer than most readers appreciated!

  38. Thanks a lot for putting this post together Gary. Fantastic insights into how you’re doing it and a fascinating look at the process. It’s a pretty incredible thing when you think about it, especially given the comprehensive, engaging resource you’ve created. You do a lot to set a high bar for those interested in delivering similar narratives. Bravo!

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